Introducing our new campaign film for 2016, “The Difference”, directed by Sam Huntley.

Men often face an internal conflict when they know something is not quite right with them, but they’re too worried about letting their ‘manly’ facade slip to admit something’s wrong.

Taking the first steps and getting a problem checked out sooner rather than later can mean the difference between life and death. Most cancers are treatable when caught in their earliest stages – and the fact that some cancers don’t even display any symptoms early on means there’s no time to lose when you do spot something’s wrong.

Make your health the priority and face any problems head on – for yourself, and for your loved ones. Say Something when you notice an issue with your body – that is the manly thing to do.

One For The Boys: The Difference